Women’s Comfort
Shoes Created
through Finely
Tuned Advances

Mora Product

Business operator: Moraproduct Co., Ltd.
Project manager: Hirotoshi Tsuchiya

The main feature of shoes produced by Moraproduct Co., Ltd. is that they do not tire people’s feet even when worn for long hours. Moraproduct focuses especially on shoe lasts created to match a diversity of feet and toe shapes. They carve the wood and develop each shoe last to ensure its shoes fit comfortably and provide necessary functionality when walking.

The variety of shoes pictured above are prototypes created in the design room adjoining the company’s own factory. Using its original shoe lasts, Moraproduct creates a new pair of shoes per week, a speed hard timagine for such a small company. They develop shoes at this high pace to continuously fine-tune its products, such as newly devising meticulous, novel concepts that are difficult to grasp merely by looking at design alone. The company says it has started preparations for developing new soles with a view toward advancing into overseas markets.

To create shoes tailored to the needs of overseas markets, where environments and cultures differ from those in Japan, Moraproduct will likely have to catch up to meet a wider range of demand and pursue even higher functionality. The company continuously undertakes daily trial and error to discover the kinds of shoes that can satisfy a greater number of people.

Shoe Manufacturing Highlights

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    Cutting upper materials with a punching die

    Moraproduct cuts materials in-house procured from Himeji City, a production region for Japanese white leather, which is acclaimed as an eco leather. Although it also places orders with business partners in the vicinity when its orders increase, the company tries as much as possible to perform all processes at its own plant to raise product quality. These integrated processes enable the company to manufacture numerous samples, which is one of its strengths.

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    Lasting performed by hand

    Lasting involves sewing the molded leather and then covering this over the shoe last to shape the leather. Although a lasting machine is used on a supplementary basis for toe lasting (front portion) and heels, the side portion of the shoes is done entirely by hand. When lasting is finished, the sole is then attached to the shoe. The above photo shows gluing the sole to the top portion (all covered sections except the sole).

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    Fine adjustments in accordance with the shoe

    The sole is glued to the bottom of the shoe and naturally dried. After this, the toe and heel sections are firmly crimped by the press pictured above. Because the shapes of product lineups differ, press specifications must also be finely adjusted accordingly. For this process as well, the experience of skilled craftworkers is essential.

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    Final confirmation performed by experienced professionals

    Shoes are finished upon lacing the die-cut shoes with shoestrings, removing stains from the leather and stretching wrinkles. When lacing, the professionals confirm that both sides of the shoes are well balanced while simultaneously inspecting the products. Shoes that fail inspection have their glue peeled off and are returned back to the beginning of the production process. Experienced professionals perform this process to ensure the production of shoes with consistent high quality.

INTERVIEW

 

Hirotoshi Tsuchiya

Born in 1978, Hirotoshi Tsuchiya was raised in Aichi Prefecture and played basketball on a corporate team. After retiring, he worked for an apparel manufacturer and acquired his know-how concerning shoes. He subsequently started his own shoe planning and manufacturing company based on his belief that shoes are not only important from a fashion perspective but are also essential for comfortable lives.

Transforming the World with Comfortable and Easy-to-Walk-in Shoes
that Solve Foot Problems of Women in Asian Countries

Women have long been suffering from such foot issues as bunions and flat feet, which arise when they wear shoes unmatched to the size and shape of their feet for long hours. Moraproduct plans and manufactures comfortable shoes to address such troubles. The company’s shoes for middle-aged women ensure comfort, elaborate designs and novel concepts, earning high praise. This approval has been won by eliminating various causes of foot problems through extensive research and repeated testing.

President Hirotoshi Tsuchiya explains, “The results of our overseas research revealed that the same types of foot problems are prevalent among not only Japanese women but also women in other Asian countries such as Vietnam and Malaysia, which have similar cultures and environments.” Leveraging our know-how accumulated to the present, the company has started manufacturing shoes that can also be enjoyed by women in Asia.

Moreover, Tsuchiya emphasizes that by developing business overseas, he hopes to revitalize the shoemaking community of Nagata in Kobe City. He further describes his thoughts: “Nagata boasts the world’s top-class shoe-making technology. To ensure this technology never vanishes, I would like to make the value of this technology widely known and revitalize this community by developing overseas business.”

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For shoes manufactured by Moraproduct, the greatest focus is on shoe lasts. The company repeatedly carves and modifies the shoe lasts in accordance with a variety of age groups and numerous types of foot problems. Additionally, the company frequently employs novel concepts to ensure pleasing foot comfort without sacrificing design. For example, it incorporates rubber materials into parts of shoes where design details are not visible so that shoes can be worn pain free even by people with bunions.

LOCATION

location

Besides women’s shoes that it plans and develops in-house, Moraproduct is also popular as a shoe manufacturer on an OEM basis. To realize more comfortable and highly durable shoes, mainly made from cowhide, the company strives to keep making improvements to its shoes while preparing to undertake business overseas and invigorating the shoe-making community of Nagata in Kobe.

CORPORATE DATA

corporate

Moraproduct Co., Ltd.